Are you an ethical business or campaigning organisation trying to change habits and behaviours?

Do you understand how and why your audience makes their ‘unethical choices’?


Have you walked in their shoes to understand where the opportunities for change are?

Following this workshop you will be able to:

  • Get into the mindset of your existing and ideal audiences

  • Map out their day-to-day lives to understand what leads to their choices, habits and behaviours

  • Use these principles to increase your audience base

  • Develop effective campaigns for different audiences

Mastermind content

This is a recording of a live mastermind on 19th November with a Q&A session

  • 1

    Understanding Your Audiences

    • Understanding Your Audiences

    • Understanding Your Audiences slides

    • Understanding your audience workbook

You will come away with practical tools that you can use as you to develop new campaigns or products to:

  • Focus on different audiences

  • Map their day-to-day life

  • Identify opportunities for engagement

Pricing options



Scroll down to find out more about the exceptional value 3-course bundle

  • £19.00

    1 week access to the replay

    Buy now

  • £29.00

    365 days + 1-1 call

    Buy now

  • £59.00

    3 course bundle for life & 1-1

    Buy now

The Bundles

Firstly identify the initial Behaviour Change workshop that is relevant to your sector. Choose from Ethical Businesses, Environmental Campaigners or Event Professionals. 

Get the Environmental Communicators
Bundle

Get the
Ethical Business Bundle

Get the
Event Professionals Bundle

FAQ

  • Who is this course perfect for?

    It is for you if you want to:

    - Better understand different audience segments

    - Become a more effective communicator for change

    - Help more people shift their habits, make sustainable choices and become more planet friendly!

  • How much time will it take?

    1.5 hours of workshopping

  • What results can I expect?

    - Targeted communications for different audiences

    - More opportunities to engage new people

    - Less barriers and reservations

    - More conversions outside the echo chamber

Focused content

Grab a pen and notepad and start answering the questions in this jam-packed session which includes

  • 1.5 hours of theory

  • PDF of the notes

  • Handouts to use in your organisation

30-day money back guarantee

If you've watched the sessions and you're not happy, we'll give you your money back, no questions asked

10% of every purchase
goes to support the
Amazon Emergency Fund

Instructor(s)

Sustainability & Behaviour Change Consultant

Livvy Drake

Livvy has a wealth of experience delivering behaviour change and waste reduction campaigns. Livvy works with the City to Sea and Refill team on plastic-reduction and reusables campaigns. Her talks and workshops are delivered in a way that makes complex and confusing topics accessible and entertaining.