Understand Your
Audiences Behaviour
How can you change behaviours if you haven't walked in your audiences’ shoes?
Do you understand how and why your audience makes their ‘unethical choices’?
Have you walked in their shoes to understand where the opportunities for change are?
Get into the mindset of your existing and ideal audiences
Map out their day-to-day lives to understand what leads to their choices, habits and behaviours
Use these principles to increase your audience base
Develop effective campaigns for different audiences
This is a recording of a live mastermind on 19th November with a Q&A session
Understanding Your Audiences
Understanding Your Audiences slides
Understanding your audience workbook
Firstly identify the initial Behaviour Change workshop that is relevant to your sector. Choose from Ethical Businesses, Environmental Campaigners or Event Professionals.
It is for you if you want to:
- Better understand different audience segments
- Become a more effective communicator for change
- Help more people shift their habits, make sustainable choices and become more planet friendly!
1.5 hours of workshopping
- Targeted communications for different audiences
- More opportunities to engage new people
- Less barriers and reservations
- More conversions outside the echo chamber
Livvy Drake
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